Flat out. Going nowhere.
Strategy & Mindset
Book a discovery call→Business Coaching & Practical AI · Sydney
Turn business
Challenges intoreal opportunities.
I help business owners and leaders diagnose problems, unlock growth, and achieve lasting transformation.
Let’s build a stronger tomorrow
When you describe the problem, I have usually lived it
I run businesses in four industries. When you describe a variation dispute, a roster falling apart or a compliance obligation eating a week, I am usually not hearing it for the first time.
Home careRegulated, rostered and audited. What compliance really costs in hours.
ConstructionQuotes, variations, subcontractors and weather. Cash that arrives late.
Marketing & ITWhat agencies charge for, and what it is actually worth.
HospitalityRosters, suppliers, thin margins, and the difference a bad Saturday makes.
1
Business Health Check
Thirty minutes, free. You tell me what is going on; I tell you honestly whether coaching is the right answer.
What came out of about ten years in strategy and transformation, and four businesses of my own, is a practical way of coaching owners, and a set of systems I now help them build.
For the last two years I have been working out which AI tools genuinely fix that, and which ones waste a Saturday. Not as an experiment, but inside my own businesses, where getting it wrong costs real money.
A team behind me
Ascentix has a team of specialists in development, marketing, IT and implementation. When the thing holding your business back needs building, not just planning, there is a way to get it done.
Ways to start
Thirty minutes, free
You tell me what is going on; I tell you honestly whether coaching is the right answer.
Book a discovery call →”Working with Anit was a breeze. He was always calm under pressure and always remained professional. The one characteristic that stood out for me was the drive to continuously improve himself, others around him as well as his work. He always gave feedback and equally took on feedback which was a good trait as leader.
Simba MutsiwaProduct Manager at WooliesX
Thirty minutes, free. Honest answer on whether coaching is the right thing for your business.
Book a discovery call→
Business Coach
& Operator
& Operator
Hi,I’mAnit.
For about ten years I worked in strategy and transformation, including nearly five years at McKinsey & Company, where I coached senior leaders on strategy and performance.
Then I left, and started running businesses instead of advising them. Today I run four, all in Sydney. They are in the same industries as many of the owners I coach, and they have the same problems: too much admin, not enough hours, and no budget for another person.
Four businessesHome care · Construction · Marketing & IT · Hospitality · all in Sydney
Business Health Check
Thirty minutes, free. You tell me what is going on; I tell you honestly whether coaching is the right answer.
Thirty minutes · Free · Honest answer
What came out of about ten years in strategy and transformation, and four businesses of my own, is a practical way of coaching owners, and a set of systems I now help them build.
For the last two years I have been working out which AI tools genuinely fix that, and which ones waste a Saturday. Not as an experiment, but inside my own businesses, where getting it wrong costs real money.
Explore→
Start here
Thirty minutes, free
Understanding Small Business Challenges
Too much admin, not enough hours, and no budget for another person. The same problems as the four businesses I run in Sydney.
Home care · Construction · Marketing & IT · Hospitality
Today I run four, all in Sydney. They are in the same industries as many of the owners I coach, and they have the same problems: too much admin, not enough hours, and no budget for another person.
When you describe a variation dispute, a roster falling apart or a compliance obligation eating a week, I am usually not hearing it for the first time.
Explore→
Operator
Four businesses in Sydney
Getting clarity on CEO Mindset
Strategy is rarely the constraint. Rhythm, clarity of ownership and the leader’s own behaviour usually are.
Growth · Scale · ICF ACC
For about ten years I worked in strategy and transformation, including nearly five years at McKinsey & Company, where I coached senior leaders on strategy and performance. The clients were big: Fortune 500 companies, major Australian banks, a national airline, retail groups, and start-ups in supply chain and education.
Then I left, and started running businesses instead of advising them.
Explore→
Coaching
Where the constraint really is
Six places it usually hurts
Slow reply. Lost job.
Sales & Marketing
9:14▮▮▯
Tuesday
9:14
Website enquiry26 hrs ago
Hi, after a quote for a full bathroom reno. Can someone call me today?
Same customernow
All good, we booked someone else yesterday. Thanks anyway.
They checked your reviews before they called.
Customer Experience
Your business
4.1★★★★★(9 reviews)
Last review: 8 months ago
The one down the road
4.8★★★★★(164 reviews)
Last review: 2 days ago
Still doing admin at 9:47 pm?
Operations & Admin
9:47 pm
Invoice the Jenkins job
Roster for next week
Chase supplier
Quote: Unit 4 fit-out
Pay super (payday!)
Every question comes back to you.
People & HR
Supervisor?
New starter?
Office admin?
Casual?
Apprentice?
Team member?
You
Your bank balance $48,200 is not all yours.
Finance & Numbers
GST owed
$9,800
$9,800
Tax withheld
$6,200
$6,200
Super due
$3,900
$3,900
Bills due
$18,900
$18,900
Actually yours
$9,400
$9,400
Ways we can work together
Guest SpeakingEducation has always been my passion topic. If you wish me to be a guest speaker at your university, then don’t hesitate to reach out to me.1:1 Business CoachingCoaching for owners and leaders on growth, scale and the decisions that come with both. Thirty minutes, free, to start.Learn AI via AI Build Day for Small Business OwnersA hands-on day working out which AI tools genuinely fix the admin load in a small business, and which ones waste a Saturday.
Get in touch
Let’s connect
about your business
Business coaching and practical AI for small and medium business owners. Sydney, NSW · online worldwide.